Online since 1997 Marketing: An IntroductionClick on a title to get information such as reviews, price comparisons, and availability or to purchase. Search Again-Enter Keyword, Title, or ISBN: |
|
Marketing: An Introduction |
||
 |
|
or Requires a pop-up. |
|
Binding: Paperback Dewey Decimal Number: 658.8 EAN: 9780131865914 Edition: 8th ISBN: 0131865919 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 656 Publication Date: March 09, 2006 Publisher: Prentice Hall Studio: Prentice Hall
|
||
| Customer Reviews | ||
  - Great ConditionThe book was almost brand new and the price was the lowest listed price. It was a great purchase. Rating:  - Wrong Book....thanks!Think twice about buying from this site. they gave me a different book than what I ordered. I had the ISBN number and all of the information for the book that I needed and bought it and they sent me the wrong edition. So just warning everyone! Rating:  - Good but nothing specialI used this for a curriculum design class. It is very readable but not extrodinary. If you want to inspire your students, I would suggest augmenting it with selections from other books (popular books on consumer psychology,etc.) which is what I did. For a basic marketing class, it will be fine. Rating: - Received a different version!The book was great, however, I received an instructor version of the book! Because of this, I wasn't able to take it to my school's bookstore as a buyback at the end of the quarter! Rating: - Awesome bookGreat marketing book, even if I didn't have to read it for my class I would have felt that I missed out by not at least skimming it through. Very intriguing and interesting examples of the choices that we make every day and how manufacturers choose which decisions we make to target how things are advertised. I usually hate text books, but this one is a keeper. |
||
