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Consumer Behavior (7th Edition)

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Consumer Behavior (7th Edition) by: Michael Solomon
	List Price: $173.33 Amazon.com's Price: $149.06 You Save: $24.27 (14%) Prices subject to change. Used Price: $12.00 Third Party New Price: $21.00	Find Lowest Price or Requires a pop-up.
Binding: Hardcover Dewey Decimal Number: 658.8342 EAN: 9780132186940 Edition: 7 ISBN: 0132186942 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 672 Publication Date: March 02, 2006 Publisher: Prentice Hall Studio: Prentice Hall

Customer Reviews
Average Rating: Rating: - Good Read Useful book, includes thinking on both consumer behavior and relevant market strategies. Good read for marketing beginners. Rating: - Very interesting textbook, one of the best I've seen! As a marketing major, this consumer behavior textbook has been an asset to my learning so far. Very descriptive with many graphic examples. Uses outside knowledge from today that help the reader to stay alert and interested.