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Marketing: Real People, Real Choices (5th Edition) |
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Binding: Paperback Dewey Decimal Number: 658.8002373 EAN: 9780132299206 Edition: 5 ISBN: 0132299208 Label: Prentice Hall Manufacturer: Prentice Hall Number Of Items: 1 Number Of Pages: 640 Publication Date: December 08, 2006 Publisher: Prentice Hall Studio: Prentice Hall
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| Customer Reviews | ||
  - Awsome bookI needed this book for my Marketing class and it is full of real world up to date examples. It is a great book. Rating:  - bad conditionI bought a book from Textcellar and it said on the listing that the book was in a great condition. I paid $50 for the book and it looked like a $5 book. Very bad condition. Looks very badly handled and pages torn off on the corners. If you say it looks like new, it should look like new. I don't think I am gonna buy from you next time. Rating: - An excellent Intro to Marketing TextThis text gives a great overview of the many aspects of marketing. The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point. The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters. The book was easy to read and all important points are highlighted and defined in the page margins. The study guide which comes with the text helps students remember the key points of each chapters by providing a brief summary of the chapter followed by a number questions of all different types. This is the second administration text book that I have bought from Pearson Education and I would recommend this book for anyone who is taking or planning on taking an introduction to marketing course at the University or College level or even for those who just wish to know more about the topic of marketing. |
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