![]() |
Economics of Strategy Price Search ResultsDiscover the art of strategic thinking<br> <br> Revised and updated to reflect the cutting edge of academic thinking about business strategy, the Fourth Edition of Besanko, Dranove, Shanley, and Schaefer's highly acclaimed text offers a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory with ideas in modern strategy literature, the book provides an economic lens for viewing the broad sweep of the strategic activities of the firm.<br> <br> The book begins by focusing on the boundaries of the firm and examines competitive strategy from the perspective of industrial organization (IO) economics, particularly Porter's Five Forces. It then explores strategic positioning and dynamics as well as topics associated with internal organization, including personnel economics, organization structure, and strategic fit.<br> <br> Features of the Fourth Edition<br> * Chapters on human resources management, entry, positioning, dynamics, technological change, and organizational structure are substantially revised.<br> * An updated chapter on business history covers the recent dot-com bubble.<br> * Presents economic principles without overemphasizing the math.<br> ... | |
Price Scan FeaturesUsing technology developed here at BookMarc.com, this feature searches the net for the best prices on the books you need. Click on the bookstore name to get more information and to buy. Some of the prices refer to used copies of the book. | ||
|
by David Besanko ISBN: 0471679453 |
|
BookMarc.com tips for getting the lowest textbook prices.
|
Price Comparison